Lulu Lemon has quickly become a world-wide trademark brand, known specifically for luxurious active wear. Due to their large group of followers, Lulu Lemon must make sure they’re digital advertising is spot on throughout all different mediums. After looking through their online store, Instagram, and twitter, I immediately realized how distinct they make each of their pages. Throughout each type of social media it is very apparent that they strive to create a sleek and glossy look. The pages are full of neutral colors, making them aesthetically pleasing. Lulu Lemon’s website has a blog attached to it, which I believe to be a relatable tool because the use of a blog brings about a sense of community and creates a band of online followers. Lulu Lemon has built a brand based on a distinct lifestyle brand of clothing, which they perfectly adapt into their social media. If I could give them one piece of advice to improve their brand online, I would suggest them incorporating health and well-being through their different pages. As humans, we innately are drawn to things that promise us any benefits. Lulu Lemon should stress the benefits their clothes brings to the consumer throughout their website and other social media platforms, instead of just how “luxurious” their athletic brand clothing is. There is more to lulu than just being a luxurious brand, and they should broaden their marketing efforts to get each aspect of their brand out there. This will allow their brand to attract consumers out of their normal niche market.